We started our photographic journey in January 2015. At the time, we weren’t aware of the struggle of being an artist, but it didn’t take us long to realize there are few opportunities for artists and even fewer for photographers. Not many galleries in Pakistan are interested in exhibiting photography and most contests are more about promoting tourism which clearly shows a lack of understanding about this medium beyond the role of documentation. So, we decided to take an initiative, a magazine that will serve as a much-needed platform for creative and expressive photographers.
Through this magazine, we want to share what we have learned over the years and to educate people about the artistic side of photography, that photography is more than mere documentation. It’s the expression of the artist that matters, and the camera is just a tool to interpret colors, tones, lines, etc., like any other art form. This magazine will also give new photographers an opportunity to showcase their talent and for beginners to learn the basics.We reach out to photographers because we are genuinely interested in promoting their work, and we hope it will reach people who resonate with it. Every featured photographer will be a part of this endeavor and will always be welcome to share new work with us.
We invite our fellow photographers to create, share, inspire, and become a part of our photographic journey.